One Secret of Social Media

The ability to be able to communicate with people one-on-one and still be able to do so in a scalable way is extremely powerful. Brands being able to really unwrap the layers and interact with people triggers more loyalty and response and becomes a whole new layer of how we communicate. When you remove the traditional gatekeepers of communication, the potential is just infinite. It’s really only limited by the spread of technology worldwide and how long that takes.

Find a Job Using Social Media

Getting a job is difficult. Job-search sites have many job postings but actually landing a job through these services seems almost impossible. An alternative to the traditional job search is to use social media to build your personal network and help you land a job.


Simple version

  1. Find people for whom you would like to work.
  2. Interact with those people on message boards, by replies, through private contact. Make it your goal to be helpful to them and demonstrate your knowledge.
  3. Ask if they can help you get a job either by appealing directly to them or posting in a space where they are likely to read your comment.


LinkedIn is a professional social networking site.

  1. Join LinkedIn.
  2. Create your profile, making it as complete as possible. Remember that your profile will be the first thing any potential boss sees, so adhere to the standards of resume-writing.
  3. Add people to your network with whom you know on a professional basis.
  4. Solicit recommendations from members of your network. Concentrate on those who know you best and those who have the best credentials themselves.
  5. Answer questions on LinkedIn in the questions section.
  6. Join groups related to your career interests. Participate on those groups. Add people you develop relationships with to your contact list.
  7. Search the job listings on LinkedIn.
  8. Update your business card to include your LinkedIn information.
  9. Advertise for yourself by handing out your business card at networking functions.


Twitter is a great tool for finding all sorts of jobs.

  1. Join Twitter.
  2. Complete your profile, including links to your other networking pages or your blog. Including your real name, a brief summary of your resume, and your location may help make your Twitter page seem more professional.
  3. Follow people who are in the industry you want to be in. Make sure you can actually keep up with everyone you are following; do not allow your follow list to expand excessively. Only follow people who have something to contribute to your job search.
  4. Interact with the people you follow by @replying to them and engaging them regularly.
    • Keep in mind that some people receive huge quantities of @replies and direct messages. Make sure that all your interactions are unique, meaningful, and memorable.
    • Reply to all messages in a timely manner. Neglecting to do so makes you seem unprofessional or incompetent and will severely hurt any job prospects you may have.
  5. Post tweets that demonstrate expertise in your field.
  6. Ask questions of people you are following regarding the area in which you are trying to get a job. Example: If you are an electrician, ask people you are following if they have heard about recent changes to code inspection in your area and how that will impact what they are doing.
  7. Update your business cards to include your Twitter profile information.
  8. Attend tweet ups in your area. Hand out your business cards when you socialize, and concentrate on people who can contribute to your job hunt.
  9. Ask anyone with whom you have communicated about job leads.
  10. Watch for tweets about job leads and reply to them promptly.
  11. Follow other people who apply for the same job and try to contact them about their own job hunt.


  • Connect your online activity with your real name and other online names where you think you can benefit from having an employer knowing about that activity.
  • Always try to be helpful and polite. If you can help some one else by connecting them to a person who can help them get a job, do it. It builds good karma.


  • Remember to keep your real name separate from the name you use with other forms of online interaction where you may not want a potential employer to discover those interactions.
  • Separate your professional accounts from your social accounts. Potential clients don’t need to see pictures of your latest wild party or heated political debates with your friends.
  • Never appear overly pushy or unprofessional in asking people about job leads. If someone tells you that he doesn’t think you’re the right person for a job, accept that gracefully or ask what they might be looking for. Never become hostile or angry.
  • Guard all your account information carefully now that you are using social networking professionally. The spam and trolling that can ensue after you lose your password can quite quickly ruin any job prospects.

Is Social Media for CEOs?

For many companies, the chief executive officer is not only the boss but the leading spokesperson.

CEOs spend a lot of time talking their company’s performance and strategic vision, as well as having ongoing dialogue with customers, suppliers, partners, investors and employees.

But should CEOs be involved in social media, which is becoming a part of the corporate communications arsenal?

In theory, CEOs should probably participate in social media but the reality is that few CEOs are activity involved, particularly among larger companies.

Zappos CEO Tony Hsieh is a hard-core member of the TwitterSphere but he’s an exception to the rule.

Many CEOs are ill-equipped to do social media. The biggest obstacles are:

– A lack of time given that social media can be a time-consuming activity when done on a regular basis.

– Not having strong enough communication skills to effectively use social media, particularly when it involves blogging.

– Limitations on what they can or want to say publicly, especially CEOs of publicly-traded companies in which disclosures rules are a fact of life.

While CEOs with smaller companies may be able to embrace and use social media, the most logical option for CEOs of large companies is using social media as another way to communicate when and if needed.

Ford Motor Alan Mulally often appears within the company’s social media activities such as Twitter, YouTube and the blog by doing interviews.

Here’s a video showing Mulally participating on Twitter with the help of Scott Monty, the company’s head of social media.

Perhaps the biggest way for a CEO to support their company’s social media efforts is by being a social media champion within the organization, thereby setting the tone for the entire organization.


What’s desire outcome from Social Media?

This seem to be a simple question, but many customer, even director or marketing manager can’t answer it. The more people talk social media, the more business fail in deploying social media campaign. The failure is foretold  but the business didn’t understand the way that their enterprise attend Social Media. There’s a nature progress of maturity as bellow model

The 4 Es of Social Media Strategy

The 4 Es of Social Media Strategy

1. Expose: Create product and brand awareness.

This is initial step and also core foundation for any business to come to market. During the period, what you need to consider is content strategy. What do you hope to achieve with the content (audio, video and text) that you are producing for your own web properties?

“Traffic” is a nebulous goal, and often not directly tied to the things you really need to achieve (i.e., getting paid), so a content strategy that attacks specific goals is more likely to meet with success. The specific goals help your website collect “potential customers” who actually take care your product. Every action related to branding such as logo, slogan, user experience, etc.. have to spin around the goals, that bring outstanding for your website.

2.  Engage: Use targeted conversation with customers and prospects to drive ongoing dialog and make relevant offer.

It’s the way you listen to requirement as well as complain of target customer to propose suitable justification. However, a lot of businesses think a little of the problem. Some enterprises provide customer with what they have, not what customer need. Others realize the need of listening but don’t know how to perform it effectively.  It’s time to use “social technology” like facebook, myspace, email feedback, survey…

3. Entertain: Use news and humor to deepen the relationship and distinguish your  brand.

Collecting customer is a difficult task, but maintaining them beside yours is absolutely big challenge. The task not only provide customer with the good product, but also show the respect and care to them. News, humor, gift… are the simple way to drive them to remember product as well as to impress on culture of enterprise.

4. Educate: Help customer and prospects understand products, how to they work, how to buy them and how to get support:

When you keep customers by different ways, it’s time to gain revenue. Clearly, customers come to enterprise by numerous ways, they are not likely to understand deeply about products. Please bring simple and comfortable feeling to customer. By providing customer with simple guide, whole-hearted care, enterprise not only satisfy customer but also obtain feedback from them to improve their own products.  That creates a cycle from product – customer – product.

There appear a lot of classical example use the model to pursuit success with social media.

For instance, J.C. Penney offers its Facebook fans—now over half a million strong—unique deals and discounts, clearly leveraging the social media channel to Engage a younger demographic of apparel customers. Earlier this year the retailer leaked its Oscar ads on Facebook before the show aired, mixing a little Entertain with a lot of Expose.

Indeed, many on-line retailers remind shoppers about shipping rates and return policies on their websites and through their blogs. But web strategistJeremiah Owyang wrote this week about how Levi uses social media to Educate shoppers to “like” a product and to tell their friends about it.

Del Monte has leveraged the power of social networking with its “I Love My Dog” community, in which dog lovers can interact with the company and with each other. Del Monte gets 40 percent of its revenues through pet products (Snausages, anyone?). Who knew?

Over time your company’s social media strategy can incorporate each of the 4 Es, but there is usually a single prevailing need that will likely justify the initial effort, and provide the foundational platform and skill sets for subsequent social media activities. The key is to avoid making social media a “research project” or, as a Chief Marketing Officer pronounced it recently, “an intellectual exercise with no tangible benefits.” In a word, Ouch!


Six Social Media Trends for 2010

In 2009 we saw exponential growth of social media. According to Nielsen Online, Twitter alone grew 1,382% year-over-year in February, registering a total of just more than 7 million unique visitors in the US for the month. Meanwhile, Facebook continued to outpace MySpace. So what could social media look like in 2010? In 2010, social media will get even more popular, more mobile, and more exclusive — at least, that’s my guess. What are the near-term trends we could see as soon as next year? In no particular order:

1. Social media begins to look less social With groups, lists and niche networks becoming more popular, networks could begin to feel more “exclusive.” Not everyone can fit on someone’s newly created Twitter list and as networks begin to fill with noise, it’s likely that user behavior such as “hiding” the hyperactive updaters that appear in your Facebook news feed may become more common. Perhaps it’s not actually less social, but it might seem that way as we all come to terms with getting value out of our networks — while filtering out the clutter.

2. Corporations look to scale There are relatively few big companies that have scaled social initiatives beyond one-off marketing or communications initiatives. Best Buy’s Twelpforce leverages hundreds of employees who provide customer support on Twitter. The employees are managed through a custom built system that keeps track of who participates. This is a sign of things to come over the next year as more companies look to uncover cost savings or serve customers more effectively through leveraging social technology.

3. Social business becomes serious play

Relatively new networks such as Foursquare are touted for the focus on making networked activity local and mobile. However, it also has a game-like quality to it which brings out the competitor in the user. Participants are incentivized and rewarded through higher participation levels. And push technology is there to remind you that your friends are one step away from stealing your coveted “mayorship.” As businesses look to incentivize activity within their internal or external networks, they may include carrots that encourage a bit of friendly competition.

4. Your company will have a social media policy (and it might actually be enforced)
If the company you work for doesn’t already have a social media policy in place with specific rules of engagement across multiple networks, it just might in the next year. From how to conduct yourself as an employee to what’s considered competition, it’s likely that you’ll see something formalized about how the company views social media and your participation in it.

5. Mobile becomes a social media lifeline

With approximately 70 percent of organizations banning social networks and, simultaneously, sales of smartphones on the rise, it’s likely that employees will seek to feed their social media addictions on their mobile devices. What used to be cigarette breaks could turn into “social media breaks” as long as there is a clear signal and IT isn’t looking. As a result, we may see more and/or better mobile versions of our favorite social drug of choice.

6. Sharing no longer means e-mail

The New York Times iPhone application recently added sharing functionality which allows a user to easily broadcast an article across networks such as Facebook and Twitter. Many websites already support this functionality, but it’s likely that we will see an increase in user behavior as it becomes more mainstream for people to share with networks what they used to do with e-mail lists. And content providers will be all too happy to help them distribute any way they choose.

Social Media and Culture: A special relationship

It is easy to realize that social media absolutely become a social trend. In the scope of an article, I only want to focus on one of the most significant aspects of social media, that directly influent development tendency of social media in specific areas of “flat world”. This is special relationship between social media and culture. To demonstrate the topic, I will take 2 outstanding case studies of world social media: Facebook, which is representative to American and Western, and QQ(Tencent- China), which accounts for Asia.

Different culture still steps on the one trend

–          First step: Start up with showing off them. In rapid lifestyle of modern social, people suffer from the lack of time to talk their voice. The first generation of social media, forum – blogging, is established to satisfy the demand. Both American and Asia, the trend dominates strongly during 2004-2006.

–          Second step: Building their worlds. When society develops, citizens also improve living standard, they start to build their brand to be recognized in the complex virtual world. QQ and Facebook provide users with diver services that allow them create their attractive private worlds in which they can contact with their friends, buy added-services, blogging, etc.

–          Third step: Simple is perfect. The more society develops, the less time people use to be online to build their world. The most core value that users absolutely take care is “pure information”. That’s why Twitter creates a simple blogging, Facebook and QQ try to increase intelligent of their application. The tendency will be enhanced in near future.

We can see that the way social media develop is similar to the method human beings society performs. Social media starts from basic requirements, spreads out all directions and refines a “intelligent social platform”.

Different culture delivers to different “social media world”

Facebook and QQ are two giants in social media; each of sites dominates large percent users in different area. One of the key topics is why QQ has been profitable with their “value-added” services and their profit is getting close to 523 million USD in revenues in 2007 and 224 million operating profit while Facebook was still losing money last year. In culture aspect, the topic is easy to explain clearly.  In US, majority of Internet users are middle-class who always has numerously available options to enjoy online and extremely require high quality products, like Facebook. It is the proven fact that it is very difficult to make money online from the middle-class internet users. On the other side, most of the Internet users in China have low income and they are willing to pay for a small amount of money, maybe only 0.1 dollar, because Internet is one of the cheapest entertainments for them. Of course, distinguish between user experience quality of Chinese and American plays an important factor that influents “social media picture”. The classical example proves the fact that users living in different culture will not bring the same value to social media company.

In summary, there are main points in relationship between culture and Social media that draw my great attention. Indeed, culture should be considered as a killer factor like strategy, tracking, measurement, etc when any company starts with “social media”.